THIS IS MEDITATION

A lot of people get turned off of meditation because they think that it requires a completely blank mind, which is too unrealistic for the average person. But at Headspace, we know there's no such thing as perfect meditation. Sometimes your focus will wander or you'll forget to follow your breath. That's just part of the experience. Through an integrated ad campaign, we can clarify the myth of empty-minded meditation and position Headspace as a tool that can seamlessly fit into the lives of busy-minded, on-the-go consumers.​